Decision Maker At Loyalty New Zealand - 1545 Words

Case Study Analysis â€Å"Decision maker at loyalty New Zealand† is a real situation case study analysis for Fly buys. It describes the decision making by Chris Lamer for the continuous growth of Fly buys in New Zealand. It explained that Fly buys is the top fifth largest loyalty program all around the world. It was established by Bank of New Zealand, Food stuffs Ltd and Greenstone energy Ltd with some other companies to recognise and reward the new and existing consumers of New Zealand for their consuming. It is leading loyalty association in New Zealand and Australia where it peak its success. It further explains that Chris Lamer, a long prize winner in the various streams like Wellington â€Å"Love Affairs† joined the Fly buys in 2007 as a Head of customer engagement. Chris decided to relaunch the brand of Fly buys which resulted in best consumer services and marketing award for Fly buys in 2008. Chris was announced the marketer of the year. The case study provides a description about the spending habits of people in New Zealand by using Fly buys, benefits of using Fly buys and important decisions made by Chris Lamer and his team for the continuous growth of Fly buys. It also presents three options for the continuous growth of Fly buys and explains which was selected by Chris Lamer’s team and what the reasons for selecting that one are. Chris decided to focus on stretching the brand of Fly buys by creating new products and adding more partners which leads to less attentionShow MoreRelatedRatan Tata s Leadership Style Essay1642 Words   |  7 Pagesgovernment regulations, taxation, environmental factors etc. Tata group as a global company deals and operates in both micro and macro environment under the leadership of Ratan Tata. 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